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How To Attend Internet Marketing Seminars

June 22, 2008

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internet marketing seminarDuring my trip to Bali and meeting with other internet marketers, it was very valuable listening to others’ experiences. For myself, I have only attended 2 internet marketing seminars. Being in Hong Kong is one of the disadvantages with internet marketing.

The only way for me to attend internet marketing seminars is to go to other countries (Singapore has the most seminars). So my experience at seminars is very little. But with the ones I’ve attended, I’ve realized I’ve made several mistakes. Let me explain.

From the internet marketers I spoke to in Bali, they attend a lot of seminars. Especially the big ones where it’s targeted for newbies and the price is generally affordable. For example, the World Internet Summit.

My Mistakes 

1. I attended all the presentations. Even the ones that talked about simple things such as web hosting and where to join affiliate programs.

From the feedback I got, a lot of internet marketers attend the seminars for fun and taking pictures. For presentations that they’re not interested in, they go out in the hallway and talk with other people. They spend the time networking and promoting themselves.

They sometimes meet their fellow internet marketers and talk about possible joint ventures together. They also meet interesting business owners who know nothing about internet marketing - needless to say, a slight hint of their services is carelessly leaked.

2. After watching the speakers on stage, I will ask for a photograph with them later on. Need to wait ages though because there’s so many people around them.

A valuable tip I got was that I should be hanging about in the hallway before the speaker’s presentation started and try to get a hold of the them. Actually taking pictures with them and asking them questions and introducing yourself.

The speakers like to speak to other people before they go on stage because they want to get a feel of the attendees and it makes them feel a lot comfortable before going on stage knowing that they have fans out there.

Using this technique, you can have the speaker all to yourself and they’ll have a lasting impression of you too.

3. During the seminar, I tend to sit with my friends and other people I know and we discuss the presentations. Then during lunch we share our notes and talk about other things unrelated to internet marketing.

A great tip I got was that I should target groups of people that are at the seminar, taking serious notes even though basic internet marketing information was taught.

Then during lunch time, or any other breaks, try and get an opportunity to join the group. Offer help and advice. Get their email addresses and phone numbers so you can follow up later on after the seminar.

These are your potential customers. During lunch with them, talk about your expertise and how you’ve attended many seminars and know a lot of the stuff etc… Tell them to feel free to contact you after wards. Arrange a session a month later with the whole group to go over what was discussed.

Recommending services like aweber, hostgator webhosting, xsitepro and your help with Adwords etc… will benefit both parties.

Hell, I know where to go for lunch next time I attend a seminar.

4. During breaks in the seminars, I do speak with the presenters but that’s it. Nothing after that. All I have is a picture which I can post to my blog.

When asking your questions to the presenters, I was advised that I should have them planned in advance. For example, what the speaker has recently blogged and what products they have released.

Mentioning their products and also talking about using the methods in their ebooks or courses, will raise their interest in speaking to you. If there is some information from their products you don’t understand then ask them. Keep up their interest in speaking with you.

If you’ve done any tests that are related to what they’ve taught, then tell them. They’ll be interested.

Ask them questions like can they refer any experts on a certain topic such as . Then when you speak to the expert on article marketing, mention that they were referred by that particular speaker. It’s a great way to break the ice and get recognition.

And finally, try to ask the speakers if it’s possible to arrange an interview with them. Tell them that you’ve planned this opportunity for a long time and was really excited when you knew they were coming to do this seminar so that you can have a chance to ask them.

This is very hard to refuse by a speaker. You’re acting like a fan who loves their stuff and you have also told them about other well-know internet marketers that have referred you to them. Also drop in a comment that some other internet marketers have lined up for you to interview them as well.

The whole point is to get their email address so you can remind them of the interview and also put the picture of you together to remind them again of who you are.

I now have a whole new view of internet marketing seminars. I see the people there as targeted traffic which I should attract and get them to sign up to my list (in the case of a seminar, exchange email addresses and phone numbers).

Go to the seminar prepared with questions, business cards and a social attitude. No type of traffic on the internet beats meeting someone face to face.


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